Kylie Minogue Wine AR
A browser AR selfie experience launched alongside Kylie Minogue's wines — distributed across her personal Instagram and offline launch events. Pose with a virtual Kylie, decorate the shot with branded stickers, and share a finished composite.
Kylie Minogue Wine Brand WebAR Marketing Campaign
A browser AR selfie experience promoted via Kylie Minogue's personal Instagram and her offline wine launch events — fans pose alongside a virtual Kylie, decorate the shot with branded stickers, and download a finished composite ready to share.
Project Overview
To support the global launch of Kylie Minogue's wine brand, we engineered the WebAR platform and shipped the interactive sticker experience fans actually use in the wild. The campaign ran as a time-limited activation, distributed through Kylie's personal Instagram channel and live at her offline wine launch events, and reached an estimated 10,000+ unique players globally.
Role Division: Catalyst led brand strategy and creative direction. Hyperyond engineered the technical platform — the WebAR composite-camera setup, the multi-touch sticker interaction layer, and the photo capture and download pipeline that fans took home.
Technical Solutions
- WebAR composite camera built on 8th Wall — pulls the front-facing camera feed and composites it with a fixed Kylie portrait, giving fans a clean "with Kylie" selfie without needing pose or face tracking.
- Multi-touch sticker layer supporting zoom, drag, rotate, delete, and z-order management on a per-sticker basis, with gesture-conflict resolution tuned for real mobile users — the place where this kind of experience usually breaks.
- Composite photo capture that flattens the live camera frame, the Kylie overlay, and the user's sticker arrangement into a single shareable image, generated entirely in-browser.
- Cross-device polish so the touch interactions feel right on iOS Safari, Android Chrome, and the in-app browsers fans typically open Instagram links from.
Technical Achievements
- Shipped a smooth, share-ready AR photo experience that held up across global mobile devices during a live celebrity-led campaign.
- Engineered an intuitive multi-touch sticker control system that consistently feels good — the failure mode for this kind of UX is the default, and we engineered around it.
- Built reusable WebAR infrastructure suitable for future celebrity and brand activations with similar composite-selfie mechanics.
Key Features
- WebAR Selfie Mode: Front-facing camera composited with a virtual Kylie — no app to install
- Multi-Touch Stickers: Branded sticker library with zoom, drag, rotate, delete, and z-order management
- One-Tap Capture: Generates a finished composite photo ready to download and share
- Mobile-First Touch UX: Tuned specifically for phone gestures, not retrofitted from desktop
- Cross-Browser Compatibility: Reliable on iOS Safari, Android Chrome, and Instagram in-app browser
Technical Implementation
For Catalyst agency, we provided:
- 8th Wall WebAR composite-camera integration
- Multi-touch sticker engine: zoom, drag, rotate, delete, layer ordering
- Gesture-conflict resolution and touch interaction polish
- Composite photo capture and download pipeline
- Cross-browser compatibility engineering for global mobile rollout