Kylie Minogue Wine AR
Create dazzling WebAR selfies with Kylie Minogue wines, complete with beautiful stickers. Users can take photos with Kylie Minogue and save them as souvenirs.
Kylie Minogue Wine Brand WebAR Marketing Campaign
A WebAR experience created for Kylie Minogue's personal wine brand, allowing users to take AR selfies with the star and decorate photos with creative stickers—enhanced interaction and visual logic improvements.
Project Overview
To promote Kylie Minogue's wine brand, we engineered the WebAR technical platform based on 8th Wall. Fans can take AR selfies with Kylie and decorate their photos with themed stickers. This interactive experience merges virtual and real worlds, enhancing celebrity IP and brand engagement.
Role Division: The creative concept and brand strategy were developed by Catalyst agency. Hyperyond was responsible for the technical implementation — WebAR platform architecture, AR sticker engine development, and interactive system engineering.
Technical Solutions
- Developed a high-performance AR sticker engine with precise overlay and alignment algorithms for user selfies.
- Implemented sticker manipulation system supporting zoom, drag, rotation, and layer management with smooth touch response.
- Built responsive interaction logic ensuring intuitive and fluid touch operations.
- Integrated with brand design systems to maintain consistent visual and experience standards.
Technical Achievements
- Delivered smooth, engaging AR photo platform enabling social sharing and user interaction.
- Engineered intuitive sticker control system with optimized AR overlay performance.
- Built scalable technical infrastructure for celebrity brand interactive marketing campaigns.
Key Features
- WebAR Selfies: Take AR-enhanced photos with virtual Kylie Minogue
- Interactive Stickers: Add fun, branded stickers to photos with zoom, drag, and rotation
- Social Sharing: Easy sharing to social media platforms
- No App Required: Runs directly in mobile browsers
- 8th Wall Technology: Powered by industry-leading WebAR platform
Technical Implementation
For Catalyst agency, we provided:
- AR sticker module optimization and interaction engineering
- Zoom functionality and UX enhancement systems
- Overlay logic refinement for smooth AR photo editing
- AR camera integration layer
- Sticker overlay rendering system
- Photo capture and download pipeline
- Social sharing infrastructure