Guangzhou Tower AR Show
Mobile AR show platform for Guangzhou Tower's National Day celebration, featuring five-chapter interactive experience unlocked via phone.
Guangzhou National Day Themed AR Show
Guangzhou's landmark Canton Tower hosted a National Day themed city AR show. Users can watch a 5-chapter AR show on-site through their phones and unlock hidden effects, creating unforgettable memories.
Project Background
For Guangzhou Government's National Day celebration, we engineered an AR city show platform centered around the landmark Canton Tower. The system combines festive atmosphere with innovative technology, allowing citizens and tourists to experience the National Day celebration immersively through their mobile phones.
Role Division: The creative concept and narrative design were developed by Chance 3D agency. Hyperyond architected the technical infrastructure — AR platform engineering, high-concurrency system architecture, and real-time content delivery optimization.
Technical Challenges
- High concurrency architecture: Event concentrated on National Day evening, requiring infrastructure to support massive simultaneous user access.
- Immersive content delivery: Building AR technology systems for large-scale outdoor scene festive atmosphere.
- Viral sharing mechanisms: Engineering interactive systems designed to drive active user sharing.
Platform Performance
Since launch, the platform handled 120,000 concurrent mini-program sessions on October 1st evening, with total engagement reaching 250,000 interactions. The technical infrastructure successfully supported thousands of citizens and tourists experiencing the audio-visual technology installation.
Key Features
- Location-based AR: Triggered by pointing at the Guangzhou Tower
- Five Story Segments: Multi-part narrative experience
- National Day Theme: Celebratory content for China's National Day
- Mobile Experience: Accessible via smartphone
- Large-scale Deployment: Public event with thousands of participants
- Immersive Experience: Combines AR technology with cultural celebration
Technical Implementation
For Chance 3D agency and Guangzhou Government, we provided:
- AR metaverse technology engineering and R&D
- Mini-program platform development
- AR system architecture and infrastructure
- Location-based tracking system implementation
- High-concurrency content delivery optimization
- On-site deployment engineering and performance testing